I think in systems, lead with craft, and build the practice as well as the product.
Twenty years across UK Government, finance, healthcare and enterprise — FCDO, UK Export Finance, Ofgem, Canon Medical Systems, the Scottish Government, British Airways. Now leading AI-first UCD practice with tooling I designed and built.
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Across UK Government and regulated enterprise
Twenty years across public and private sectors — leading service design, interaction design and prototyping for the organisations millions of people rely on.
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Evidence-led design across public sector and regulated enterprise — discovery to delivery.
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Engagements across discovery, delivery, and design leadership — with evidence and craft that hold up in regulated environments.
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